Last year, the BRUTE LABS team distributed 1,000 homeless services guides throughout Santa Monica with the help of a grant from UCLA. We called the effort projectOPEN and are working with other cities to develop similar guides. The guide includes a map of homeless services locations, public transportation routes, and laws affecting the homeless. We’re honored to announce that the Pasadena Museum of California Art (PMCA) has included projectOPEN in their California Design Biennial 2010: Action/Reaction from July 18 through October 31.

Photos of the exhibit. View full size image.
The PMCA exhibits California art, architecture, and design from 1850 to the present and this is their fourth biennial exhibition. The show features the most significant and innovative designs being created in California. The theme of this biennial is “Action/Reaction” and projectOPEN was selected because of its use of design to address a social challenge – homelessness. Other works were selected for their response to current economic, political, and environmental challenges. To learn more, read the full press release.
If you’re interested in seeing the exhibition in person, visit the PMCA between now and October 31. The museum’s hours are Wednesday through Sunday from 12:00pm to 5:00pm and the address is:
490 East Union Street
Pasadena, CA 91101
Jason Shafton, BRUTE Core
Labels: jason shafton, projectOPEN

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